However, Niamh got halfway through the series. Shortly afterwards, she was asked formally to take part and then the panic set it in!Ī few nights before, I looked online and saw the level of contestants I’d be up against, and they were all proper chefs with award-winning restaurants and I began to feel very nervous! They asked if she’d like to take part and she instinctively said yes, thinking it would be good for the business, but with little expectation that it would actually happen. Two weeks after Niamh started posting images of her trailer online, she was contacted by the producers of the RTÉ TV show, Battle Of The Food Trucks. She serves a selection of picnic style boxes with freshly ground coffee and her own kefir beverages. Niamh’s trailer is a beautifully rustic kitchen on wheels and it fits the setting in which it stands perfectly amidst the long grassland, overlooking the waves, with an unobstructed view of the horizon line. It was obvious to me that her style, taste, and eye for aesthetics runs in the family. The setting looked like it could have been snapped out of an interior design magazine, decorated quaintly with farmhouse style furniture and an AGA range cooker as a centre piece. We sat and had tea in her kitchen with her dog, Poppy, and her cat, Pearl, snooping about. She invited me to her home on a Sunday morning to give me the express tour of her business. Niamh took the next step of converting a trailer into a food truck and created a semi-permanent location for her products little more than 100 metres from her family home. Neighbourfood, which is a delivery business that boomed during the lockdowns, asked if she’d like to become part of the delivery network, which further extended her reach around Cork. Niamh’s Larder food stop on Ballybrannigan Beach in East Cork, with a yoga class in the background. Niamh has a clear talent for clever branding and marketing, so she decided to design products that were launched successively throughout the year, coinciding with Halloween, Christmas, Valentine’s Day, and Mother’s Day, and the orders kept clicking in through her Instagram. The immediate quantity of people ordering her product shocked her, but also inspired further ideas. She designed a picnic box menu and began photographing and promoting these eye-catching meals through her Instagram account - and began selling them out immediately.

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